Gamoshi: Building a Scalable Outbound Engine for a Smart Programmatic DSP

With several distinct audiences and product offerings, Gamoshi needed an outbound strategy that clearly communicated its value to each type of potential customer and partner.

Target markets: Media agencies, programmatic media buyers, DSP operators, ad exchanges, publishers, and data partners

The Opportunity

When Gamoshi partnered with us, its outbound sales process was largely manual and fragmented. Lead sourcing, email outreach, and follow-up were managed across Gmail, spreadsheets, and a partially implemented HubSpot account.

This made it difficult to:

• Scale outreach efficiently

• Differentiate between potential customers and partnership opportunities

• Track leads consistently throughout the sales cycle

• Connect campaign activity with opportunities and deal stages

• Identify the audiences and messages generating the strongest results

Our objective was to transform this fragmented process into a structured and scalable outbound engine that would consistently introduce Gamoshi’s programmatic advertising technology to the right decision-makers.

The Challenge

Gamoshi operates within a complex advertising technology ecosystem. Its potential audience includes media agencies, advertisers, programmatic media buyers, DSP operators, publishers, ad exchanges, SSPs, and data providers, but each audience has different needs.

The primary challenge, then, was not simply generating replies. It was attracting the right type of opportunity.

Early campaigns using broad programmatic advertising messaging generated significant interest from supply-side companies looking to sell traffic. While these relationships could still offer value, Gamoshi’s main growth priority was reaching demand-side prospects, companies interested in using its smart DSP to buy media, manage advertiser activity, or expand their programmatic capabilities.

The outreach strategy needed to clearly position Gamoshi as:

• A specialized programmatic advertising technology provider

• The developer of a smart and flexible DSP

• A technology partner for agencies and programmatic media buyers

• A platform capable of supporting different business requirements, activity levels, and partnership models

At the same time, the system needed to handle a substantial volume of replies without overwhelming Gamoshi’s sales team.

Our Approach

We built a complete outbound infrastructure designed around Gamoshi’s products, target audiences, and sales processes.

Audience-specific positioning

We replaced broad programmatic advertising language with focused messaging tailored to each audience. We developed campaigns to communicate the relevant value of Gamoshi’s technology to media buyers, agencies, DSP clients, supply partners, and other ad-tech businesses.

For demand-side prospects, the messaging emphasized Gamoshi’s smart programmatic DSP, omnichannel media-buying capabilities, flexible targeting and optimization tools, advanced analytics, and ability to support diverse campaign requirements.

Targeted lead sourcing

We combined multiple lead databases and segmentation methods to identify relevant companies and decision-makers across the programmatic advertising ecosystem.

We continuously review and refresh lead lists to improve accuracy, reflect seasonal buying cycles, and prioritize the audiences most likely to benefit from Gamoshi’s technology.

CRM and pipeline automation

We rebuilt HubSpot as Gamoshi’s central system of record, creating automated lead synchronization and pipeline logic across five different deal types.

This gave the team a clearer view of each opportunity, from the original campaign and audience segment through qualification and deal progression, while reducing manual administration.

Continuous delivery optimization

As email deliverability conditions changed, we migrated the outreach operation across three platforms, Instantly, Lemlist, and Woodpecker, while preserving campaign data and pipeline continuity.

We continue to monitor performance, refine messaging, refresh lists, merge duplicate records, correct lead sources, and maintain CRM accuracy.

Since December 2024, the outbound engine has generated:

• 39,951 emails sent

• 911 total replies

• 511 prospects classified as Interested

• 189 prospects classified as Maybe

• Approximately 2.3% overall reply rate

• 8–15% reply rates for selected, highly segmented campaigns

Beyond the campaign metrics, the engagement created a scalable sales infrastructure for Gamoshi:

• HubSpot was transformed into a clean and reliable system of record

• Outreach activity was connected to automated lead and pipeline workflows

• Five distinct deal types were incorporated into the CRM structure

• Messaging became more effective at distinguishing demand-side customers from supply-side partners

• Two sending-platform migrations were completed without losing pipeline continuity

• Gamoshi gained a sustainable system for consistently reaching agencies, media buyers, and programmatic advertising partners

The Outcome

What began as a fragmented manual outreach process is now a structured and continuously optimized outbound engine.

The new system does more than generate email replies. It helps Gamoshi clearly present its core value as a specialized programmatic advertising technology provider and the developer of a smart DSP built for modern media buying.

By combining precise audience segmentation, product-focused messaging, CRM automation, and ongoing campaign optimization, Gamoshi can consistently introduce its technology to the right companies while allowing its sales team to focus on qualified opportunities and long-term partnerships.