What we do
Four disciplines.
One working system.
Outbound fails in the seams — where data, sending, and CRM meet. We run all of it as one system, with one senior owner accountable for the whole thing.
01 — DATA
Data research & personalization, built in Clay
Your prospect list is built from scratch against your real ICP — never a purchased list with first-name tokens.
ICP definition with you in week one — real segments, not "SaaS founders, USA"
Lists built and enriched in Clay, every contact verified
Personalization logic per segment: their industry, their stack, the trigger that makes your offer relevant now
2,000 researched prospects a month — researched, not scraped
02 — COPY
Copywriting
Written by the same person who built your data and knows your ICP.
Sequences per segment, personalization that references something true
You approve every sequence before it sends
Ongoing A/B testing on angles, not just subject lines
03 — SENDING
Sending infrastructure & deliverability
The invisible part most agencies skip — until it isn't.
Separate sending domains with proper authentication — your main domain is never used and never at risk
Gradual warm-up and volume ramping, no shortcuts
Ongoing deliverability monitoring, and weeks-not-days honesty about timelines
04 — CRM
HubSpot administration
Your CRM becomes the source of truth — one you can read without us.
Portal setup: pipelines with stages that match how you actually sell
Automation, lead routing, and dashboards your team actually uses
Every prospect, reply, and meeting logged with context
Documented so the system outlives the engagement — you keep everything
Clay build
Tables, enrichment waterfalls, and pipelines built from scratch.
HubSpot list of target companies, pushed to Clay.
HUBSPOT
Clay finds store count + job titles, calculates a Score and a Normalized Company Name.
CLAY
Score + Normalized Name written to the company, then copied down to the contact.
ZAPIER + HUBSPOT
Contact enrolled in a personalized Instantly sequence.
ZAPIER + INSTANTLYFirst email logged back to HubSpot with a sent date.
ZAPIER + HUBSPOT
Score 65+ contacts added to LaGrowthMachine.
LAGROWTHMACHINEEvery contact added to Kixie, regardless of score.
KIXIEInterested → unenrolls Kixie + LGM. Not interested → unenrolls Kixie + LGM.
INSTANTLYLGM Status = Replied. Unenrolls Kixie + Instantly.
LAGROWTHMACHINEKixie Status = Replied. Unenrolls LGM + Instantly.
KIXIEInterested + LGM replies routed to the team in real time.
SLACKSignal & trigger systems
Wired end to end so outreach fires on real events, not guesses.
Sending infrastructure
Domains, authentication, warm-up, and monitoring built to last.
Tool & CRM wiring
Everything connected in a HubSpot you own — no copy-paste between tools.
Documentation & handover
The whole system documented and handed to your team, keys included.
Not ready for a retainer? Book a working session.
30 or 60 minutes with a founder — leave with specific next steps.
Three ways to work with us for an hour, not a month: a strategy session on your outreach process and tool stack, an outbound audit of what you're already running, or a Clay and process teardown. Whatever's blocking you, we work through it on the call and you leave with specific next steps.
Add-ons
Any plan. Add what you need — we scope it on the intro call.
Extra prospect volume
+1,000 researched, personalized prospects a month on top of your plan.
LinkedIn outreach layer
Add a LinkedIn touch on top of email, run from the same sequences.
HubSpot cleanup & migration
One-time cleanup or migration into a HubSpot you actually own.
Extra market or segment
A second market, segment, or language, with its own list and messaging.
Inbound lead enrichment
Your website leads enriched in Clay and routed in HubSpot automatically.
Signal &
intent data
Outreach triggered by hiring, funding, and tech-change signals in real time.
